All companies have different needs and conditions.
Together with us at Growth Management, we ensure to optimize marketing for the best of the company. We engage in both larger and smaller collaborations, and here we want to highlight two major partnerships where we have taken responsibility for a substantial part and manage all SoMe planning, influencer marketing, and UGC/EGC.
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In December 2023, we entered into a partnership with DRM-LND, a company everyone on and off TikTok is talking about.
Our mission has been to coordinate influencer marketing and assist in building DRM-LND’s own TikTok account. During our collaboration, we have utilized influencer marketing and participated in the strategic development of the TikTok account.
Since the beginning, we have reached 1.1 million viewers monthly through influencer marketing, achieved entirely organically, and this number doubles when we include paid advertisements. Together, we have also developed the strategy for their own TikTok account, which now has 10k organic followers and rolling EGC content created daily, with an average engagement rate of 5-6% per video. The star in front of the camera is Lauren.
Frejaxbjorck works long-term with the company Luu Nails and became an ambassador in the summer of 2023. Since then, she, together with Luu Nails, has published three videos a month on TikTok on the same date each month. All the content created has been entirely organic, and this has yielded fantastic results.
Results from 32 shared videos on TikTok:
Size does not matter when aiming to go viral.
Reach out today and we’ll help you grow on social media.